One of the advantages of being part of the RR Donnelley family is having access to really cool integrated marketing solutions … like the patented Flex Mailer. Flex Mailer is an effective packaging solution designed specifically to reduce postage costs and increase revenue opportunities for mailing programs. Its flexibility and unique inner tray design allows for a large variety of items to be mailed as an “automated flat” with substantial postage savings.
The Flex Mailer is available in six sizes with the ability to accommodate items as small as a USB drive, or as big as a t-shirt in a USPS approved automatable package. Bar codes can also be printed on them for package tracking if that is important to your marketing efforts.
A little while ago, the Quaker Oats Food Company came to Mount Vernon Printing looking for ideas on how to spread the word about their new line, called Soft Baked Oatmeal Cookies. Using the power of social media, Quaker executed a campaign where their Facebook fans could request a free cookie sample to be mailed directly to them. How fun is it to get a cookie in the mail?
As soon as the campaign appeared on Quaker’s Facebook page, fans rushed to get samples and actually crashed their page. Fixing it as quickly as possible to satisfy potential cookie customers was paramount. In the end, it worked well, with 20,000 samples being requested in just one day!
Now that’s getting the word out, and an inexpensive way at that, if you compare it to advertising (not to mention the customer data it produced was priceless). At the time, Quaker had over 800,000 fans on Facebook, and they were able to reach out to them basically for “free.” Add that to the cost of the cookies, production of the creative Flex Mailer, and the low postage, this was a huge success story for both Quaker and Mount Vernon Printing. We love being able to satisfy our customers’ needs and saving them money. Let us help you communicate your brand in a creative, attention-grabbing, cost-effective way…. cookies or not.