Today’s ever-evolving environment for marketing communications can be convoluted and complex. For a good decade digital mediums were the hot marketing approach, but recent technology innovations – and an omnichannel marketing approach – show how digital + print can work together like two peas in a pod.  There are tons of studies out now (digital fatigue, millennials resonating best with print, etc.) on how marketers should take advantage of the unique experiences …

You’ve been hearing the terms VR and AR thrown around at the water cooler and probably mentioned in headlines quite a bit in the past year. Do you know the difference? And have you thought about using either one of these fairly new technologies in your marketing efforts?  If not, you should and here is why. Virtual reality (VR) means blocking out any visual sense of the real world and puts your audience in the middle of a new one – think of a VR headset. It is on track …