At Mount Vernon Print, we see marketers using direct mail more and more because of its power to acquire new customers.  If your company is also utilizing direct mail for an integrated omnichannel strategy, we’re sharing a tip with you that you need to take advantage of.  It is possible to also turn your direct mail piece into an email in a snap by using a free service offered by the United States Postal Service (USPS) called Informed Delivery. Informed Delivery provides…

Decisions are a part of everyday life, whether it’s what shirt to wear or signing on the dotted line for a million-dollar business venture. So, how should we formulate a decision? I’ve found that the best approach is using multiple decision-making tools to get to the best answer for everyone. Those making decisions currently rely at least partially on artificial intelligence. According to the 2018 Data and Marketing Association (DMA) Statistical Fact Book, 51% of marketing l…