At first glance, printed materials may appear to undermine environmental stewardship. But print houses are committed to consuming the least possible resources. The industry fully embraces the sustainability movement, and works to decrease its environmental impact every day. Below are 10 ways how: Software allows the print designer to utilize the maximum area to decrease trim. Product logistics are solved in the simulated environment without printing prototypes multiple times. Printer…

We may live in a digital era, but traditional direct mail marketing is alive and well. Don’t believe us? Here are statistics (courtesy of the ANA/DMA 2018 Response Rate Report) to change your mind: Consumers open 90% of direct mail – versus only 20-30% of emails.  Direct mail’s response rate is 4.9% for prospect lists. Direct mail’s response rate is 9% for house lists. Email response rate is 1% for both household and prospect lists. Email marketing h…