As a marketer, you know that utilizing data is the key to reaching the right customers at the right time. Hopefully, your team analyzes data as much as possible to help guide your company’s strategy and decision-making. More specifically, when it comes to direct mail, it is possible to be proactive about customer engagement by using technology. By understanding customer engagement prior to production—not months afterward—you can ensure better decision-making and a bett…

At Mount Vernon Print, we see marketers using direct mail more and more because of its power to acquire new customers.  If your company is also utilizing direct mail for an integrated omnichannel strategy, we’re sharing a tip with you that you need to take advantage of.  It is possible to also turn your direct mail piece into an email in a snap by using a free service offered by the United States Postal Service (USPS) called Informed Delivery. Informed Delivery provides…