Decisions are a part of everyday life, whether it’s what shirt to wear or signing on the dotted line for a million-dollar business venture. So, how should we formulate a decision? I’ve found that the best approach is using multiple decision-making tools to get to the best answer for everyone. Those making decisions currently rely at least partially on artificial intelligence. According to the 2018 Data and Marketing Association (DMA) Statistical Fact Book, 51% of marketing l…

Can you believe that inkjet printing has captured half of the digital color print market ­globally?  We can because it is more capable than ever of overcoming many of today’s print manufacturing challenges and it delivers just what our customers need!  As technology progresses, so do customer expectations of a seamless brand experience — this includes personalization ­in all channels. We know from experience that inkjet technology is the perfect tool to c…