Millennials. You know a few of them I’m sure. Maybe you are a millennial. Millennials grew up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention. And so that being said, you’d assume that they want to be marketed to digitally. Not necessarily. Millennials are savvy young shoppers using a variety of channels to find the best bang for their buck. Not surprising, they lead the way…

  As with pop culture (like I wrote about in my last blog), relevancy is the key. That’s also the case for success with your print marketing tactics. When done right, traditional methods of outreach can be just as effective at reaching your target customer.  It may seem old school, but print such as catalogs and direct mail can help overcome any digital overload consumers face today. A big part of being relevant is using personalization in your approach. This will strik…