Believe it or not, the US Postal Service is still setting records. On Dec. 18, 2017, more than 37 million packages were delivered (the most packages delivered in a single day) in the postal service’s more than 200-year history. Yet, USPS continues to suffer from falling losses for 11 years straight.  Why? Well, USPS has had to cut costs for years in an effort to pre-fund its retiree health care program – often at the expense of the service it provides. Essentially, thes…

The debate over the life of print has been happening since the beginning of the digital age, and yet at Mount Vernon we see companies that still rely heavily on magazines, newspaper, billboard and direct mail ads.  Every year, marketers consider how many resources to put towards print verses all of their digital options, or whether to eliminate it altogether. The experts have their thoughts on the future of print advertising, and so do we. Print is a target-specific channel. It …