What kind of assumptions does your company make when analyzing its target market? Has your company ever made a broad generalization when profiling age demographics?  We’re quick to make automatic judgements based on preconceived notions. It’s human nature. Plus, it’s easier to cast a wide net and sort consumers into categories.  It can be useful to build target profiles based on age groups – but it’s not always going to be accurate. It would be n…

As eCommerce grows, so too does digital marketing and advertising. It shouldn’t be a surprise then that digital ad spending is anticipated to surpass traditional ad spending in the United States this year.  In the digital age, marketers have scrambled to establish brand preference with and gain the loyalty of the most digitally inclined generations – Millennials and Gen Zers. Per a study by Hitachi Consulting, 74% of retailers have angled their services towards younger …