In my experience, leaders come in many different “personality” shapes and sizes. The great ones though, seem to have some common characteristics to me that stand out. Experts on the topic of leadership agree that there are certain principles needed in order to lead a team to greatness. One characteristic that great leaders share is the common ability to adapt to their surroundings while empowering a team to succeed. They understand that fostering a strong culture supports th…

As a marketer, you know that utilizing data is the key to reaching the right customers at the right time. Hopefully, your team analyzes data as much as possible to help guide your company’s strategy and decision-making. More specifically, when it comes to direct mail, it is possible to be proactive about customer engagement by using technology. By understanding customer engagement prior to production—not months afterward—you can ensure better decision-making and a bett…