Businesses like Amazon, Apple, and Starbucks have consumers programmed to expect personalization. The healthcare world is catching up: Healthcare marketing is becoming more personal to match the expectations of Americans. Studies show that consumers, especially younger ones, want to receive an experience that is tailored to them. Just like with big brands, healthcare members expect their healthcare providers to connect with them on a personal, one-to-one level. Speaking directly n…

Data opens many doors when it comes to reaching customers and prospects. It makes it possible to personalize any communication, and it truly allows any business to make better-informed marketing decisions.  The key is to collect the right types of data in order to improve customers’ experiences.  Understanding customer behavior enables you to create relevant communications, timed perfectly to meet their needs.  What’s more, analyzing data and behavioral insig…