What’s the definition of insanity? Doing the same thing over and over again, expecting a different result.   In the marketing world, companies fall victim to “insanity” far too often: running the same direct mail campaigns over and over again, expecting a different result. Sound familiar? Well, it’s time to end the madness.  To continually drive traffic and conversions, adept marketers have to keep testing different strategies and tactics. That&#…

‘Tis the season for U.S. Postal Service promotions. Do you want to maximize your direct mail engagement and customer interaction? USPS is offering mailing incentives through the end of the year. These promotions encourage companies to test the latest print technologies and techniques.  Programs details include: The Tactile, Sensory, & Interactive Promotion Promotion Period: Now through July 31, 2020 Registration: Now through July 31, 2020 USPS rewards creative market…