Trying to rejuvenate your physical stores? One solution is to incorporate proximity marketing techniques – like beacon technology – into your brick-and-mortar stores. Beacons, which are wireless devices that connect with nearby cellphones, can be strategically placed throughout your store to enhance your customers’ shopping experience.  So long as a shopper has your app and has Bluetooth enabled, you can push content and notifications to their device, such as per…

What is your company doing to retain its members? Did your retention rates rise or fall in 2019? If you’re less than pleased with your member retention rates, it’s time to optimize your platform.  Members may leave for a variety of reasons. Per MGI’s 2019 report, the top four reasons that prompted members to leave were: (1) lack of engagement, (2) couldn’t justify costs, (3) left the field/industry, and (4) lack of value.  You can’t control or p…