Marketing and print campaigns, as we know them, have become more active experiences for consumers. Being a marketer in the information age means that you need to be prepared to offer customers an “experience,” and focus less on static and non-interactive (passive!) old-school methods.  The use of augmented and virtual reality is growing by leaps and bounds – predicted to be a trillion-dollar market – with expected revenues of $692 billion by 2025 according t…

There are many different reasons why consumers choose one brand over another, but the more you can do to appeal to them on an emotional level, the better your chances of gaining loyal customers. Here are four tips to help you positively impact a customer’s buying journey as they travel through the funnel. 1. Personalize Your Message – I can’t encourage that enough. No matter if your audience is in-store or online, the expectations of a personalized experience is becom…