What is your company doing to retain its members? Did your retention rates rise or fall in 2019? If you’re less than pleased with your member retention rates, it’s time to optimize your platform.  Members may leave for a variety of reasons. Per MGI’s 2019 report, the top four reasons that prompted members to leave were: (1) lack of engagement, (2) couldn’t justify costs, (3) left the field/industry, and (4) lack of value.  You can’t control or p…

 What does your company do to compete for a person’s limited attention?  On any given day, the typical consumer deals with sensory overload, sifting through noise and consuming pertinent information. This reduces the window of opportunity for businesses to vie for their valuable attention.   One of the primary catalysts of this overwhelming environment is the smartphone.   Smartphones have changed the way people seek information and interact with co…