As I’m sure you know, offset and digital are both really popular printing methods. They both have their own benefits depending on your goals and how you would like to communicate to your customers.
Entering the market about 10 years ago, digital printing has really taken off, and it’s expected to grow 17% compounded annually until 2020 according to Printing Impressions. That is precisely why Mount Vernon Printing invested in this technology at the onset.
Our customers sometimes ask me what the difference is between the two popular print methods, so I wanted to put together my short list of pros for each that you should consider when starting a project.
Digital (or Inkjet) Printing Pros: There are no printing plates or films eliminating the mechanical steps that are required for offset printing.
- Short turn-around time
- Capability to print with a coating / varnish
- Less expensive for low volume runs without sacrificing quality
- Ability to personalize your project with variable data
Good fit for: Personalized direct mail, projects that require a high number of print versions and POD (print on demand) projects that eliminate inventory and waste. The flexibility and rapid turn times really makes this method attractive to many of our customers.
Offset Printing Pros: Offset printing uses the Pantone Matching System for the highest color matching and finer details.
- Cost effective for high volume jobs due to lower unit cost (digital still can’t compete with the volume capabilities of an offset press)
- Larger variety of paper types with custom finishes
- Other print surfaces and special custom inks are available
Good fit for: High-end projects where color quality needs to be perfect.
Digital printing offers the most affordable way to customize marketing materials, and with the ROI attached to personalized marketing, it’s only going to get more popular with every passing year.
Both offset and digital print can co-exist in a way that lets you communicate to your customers at the right price. Reach out to me and I’ll help you create a plan that minimizes cost and maximizes the return on your next project.
Photo courtesy of: Arkansasgraphics.com