MOUNT VERNON PRODUCT SPOTLIGHT!
Welcome to the Mount Vernon Product Spotlight, where each month we will take a look at a unique, interesting or downright creative piece produced through Mount Vernon and Consolidated Graphics.
This month, we are looking at the Consolidated Graphics patent-pending Flex Mailer. CGX Flex Mailer is an efficient and effective packaging solution designed to reduce postage costs and increase revenue opportunities for creative mailing programs. Its flexibility and unique inner tray design allows an enormous variety of items to be shipped with substantial postage savings. This U.S. patent pending product is available in six sizes, accommodating items as small as a USB drive and as large as a t-shirt in a USPS approved automatable package.
Quaker is one of the most recognizable brands in the country. They were looking for for a way to spread the word about their new line of cookies, specifically the Soft Baked Oatmeal Cookie. Utilizing the power of social media Quaker ran a campaign where people on Facebook could request a sample of the cookie be mailed directly to them (in the Flex Mailer, of course). Once they launched the tab on their Facebook page, fans of Quaker rushed to get samples...and promptly crashed the page! After a few apologies, they were able to get the tab up and running on their Facebook page...and promptly gave away 20,000 samples in one day!
So let's think about this for a minute...Quaker has over 800,000 fans on Facebook and were able to reach out to them basically for free. Add to that the cost of the cookies, production of the Flex Mailer and the postage (which was substantially lowered thanks to what? The Flex Mailer!). Now compare that cost to the cost of a TV ad...what do you think was cheaper? And you can't taste the deliciousness in a TV commercial.
What's the lesson here people? The power of social media COMBINED with print is a pretty effective way to get your cookies out!