Description: The Consolidated Graphics Leadership Development Program (LDP) is a highly effective vehicle for recruiting talented college graduates and preparing them for key roles in which they will contribute to their company’s success.

Challenge: Methods of promoting the program have evolved from campus career fairs to static print materials that generated response rates of only two to three percent to powerful and personalized variable printed digital pieces that produced response rates of up to 10 percent.  CGX wanted to push recruitment to the next level through a multimedia approach that incorporates the latest CGX Solutions technology.

Solution: CGX Solutions paired creativity with the latest print technology to construct a multi-faceted CrossMedia campaign that included personalized direct mail pieces, private e-mails and personalized web sites.

Results: The CrossMedia campaign has enabled a large national company to connect on a personal level with targeted students, nearly tripling the success rate of its recruitment efforts compared to previous years.

To learn more about CrossMedia, contact your Account Executive or click here to request more information.