‘Tis the season for U.S. Postal Service promotions.
Do you want to maximize your direct mail engagement and customer interaction? USPS is offering mailing incentives through the end of the year. These promotions encourage companies to test the latest print technologies and techniques.
Programs details include:
The Tactile, Sensory, & Interactive Promotion
Promotion Period: Now through July 31, 2020
Registration: Now through July 31, 2020
USPS rewards creative marketers that leverage interactive print technologies and materials to connect with their customers. Eligible mailers that engage recipients with multi-sensory experiences (e.g. special visual effects, texture/tactile treatments, sound, etc.) can receive a 2% postage discount.
Examples of materials and features that can qualify your postage for the discount include:
- Embossed paper
- Holographic images
- Metallic ink
- Photochromic ink (changes color with UV light exposure)
- Sound chips
- Scented paper
For questions, contact email@example.com.
The Emerging and Advanced Technology Promotion
Promotion Period: March 1 – August 31, 2020
Registration: January 15 – August 31, 2020
The Emerging and Advancing Technology Promotion rewards the bold marketer – those who embrace advanced technologies like enhanced augmented reality, virtual reality, near field communication, and video in print in their direct mail campaigns. Eligible mailers can receive a 2% postage discount.
To qualify, mailpieces must include directional copy (text that guides the customer to use the technology trigger). If the visual experience is only available via mobile devices, then your copy must state the available platform (e.g. this experience is only available on IOS devices).
Other examples of directional copy are:
- “Scan the above logo for an interactive experience”
- “Download our app and scan this page for an AR experience”
- “Tap your NFC enabled device here”
For questions, reach out to firstname.lastname@example.org.
The Earned Value Promotion
Promotion Period: April 1 – June 30, 2020
Registration: February 15 – March 31, 2020
To rejuvenate First-Class Mail, USPS is offering the Earned Value Promotion to eligible businesses that use Business Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail (SM) pieces.
For those that participated in the 2019 Earned Value Promotion, you will receive a $0.02 credit for each BRM, CRM, and/or SM piece.
For 2019 Earned Value Promotion participants, if you reached between 93% and 100% of your overall volumes during the 2019 promotional period, you’ll receive a $0.02 credit per piece. If you exceeded your 2019 totals, you’ll earn $0.04 per piece.
New participants will receive a $0.02 credit per piece.
For questions, contact email@example.com.
The Personalized Color Transpromo Promotion
Promotion Period: July 1 – December 31, 2020
Registration: May 15 – December 31, 2020
If your business incorporates color, dynamic variable print, and personalization into its direct mail, you could receive a 2% discount via the 2020 Personalized Color Transpromo Promotion. This promotion applies to First Class Mail (consumer bills and statements only).
To take advantage of the offer, you must include full-color marketing within consumer bills or statements (e.g. rewards program incentives, renewal incentives, coupons, etc.).
For questions, reach out to firstname.lastname@example.org.
The Mobile Shopping Promotion
Promotion Period: August 1 – December 31, 2020
Registration: June 15 – December 31, 2020
The Mobile Shopping Promotion connects direct mail to digital experiences using technologies like Quick Response (QR) Codes, Snap Tags, Amazon Smile Codes, and Watermarks. This promotion offers a 2% discount and only applies to Marketing Mail letters and flats.
Regardless of the technology you use, it must direct viewers to a digital site that contains relevant information based on the letter.
For questions, contact email@example.com.
The Informed Delivery Promotion
Promotion Period: September 1 – November 30, 2020
Registration: July 15 – November 30, 2020
Informed Delivery is a USPS program that allows recipients to preview their mail online. Businesses that launch Informed Delivery interactive campaigns could be eligible to receive a 2% discount on postage. Eligible mail includes:
- First Class Mail presort and automation letters, cards, and flats
- USPS Marketing Mail letters and flats
- Nonprofit USPS Marketing Mail letters and flats
For questions, reach out to firstname.lastname@example.org.
These incentives encourage marketers to think outside the box and experiment with new technologies. Maximize your creativity and experiment with a new direct mail piece this year.
For enrollment user guides and additional information, visit the USPS’s promotions page.