2018 has been a good year for the print industry and we look forward to seeing where technology will take us in the coming years.
If you’re like me, then you probably know the GDP is up this year for both the U.S. and Europe. This means improved optimism for consumers and small businesses alike. This translates to growth for printers and suppliers as well.
You can see the positive growth reflected in this Global Trends Report by drupe, conducted earlier this year. They surveyed more than 700 printers, 40% of whom said they feel “good” to “positive” about their business. Even better, 56% of 200 suppliers in the survey felt the same way. Results were more optimistic than they have been in a long time.
When it comes to print trends, both high-speed production inkjet and electrophotography (a dry photocopying technique) have made quite an explosion. They are the most widespread processes in use today. When it comes to functional printing, digitalization has had the biggest growth, with 60% of respondents reporting that more than half of their business is due to digital print jobs.
So what does it all mean? For starters, it probably means unforeseen capital for investments for a lot of us!
Your first investment should be in inkjet technology, which has markedly evolved in the last two years to be able to do some impressive marketing by applying high-quality images on a range of rich substrates at high speeds. This gives marketers plenty of creative personalization options with savings for direct mail, packaging, labeling and 3-D printing.
For example, the Mount Vernon flex mailer project provided this well-known food manufacturer customer with an effective, low-cost packaging solution – producing 20,000 mail-ready product samples in just one day.
By now, most of us have experienced personalization either as a consumer or a marketer, and whether or not you think it is creepy or cool, it is here to stay! It is our job to make it powerful, and use it as an opportunity to mix digital and print, delivering the best experience for the end consumer. Inkjet printing makes this possible and it is a must if you want your print business to grow.
Our digital inkjet webs are running on a regular basis. I look forward to seeing what inkjet technology evolutions will deliver in the future. And if I can help you figure out how to utilize our web to maximize impacts with your clients, just send me a note.
Photo: Courtesy of Markus Spiske of Unsplash