Political direct mail is the backbone of any campaign, and with the June campaign primary season coming up, we are already gearing up at Mount Vernon to hit the ground running. We are a union shop – if you plan on utilizing direct mail our experts are ready to help your team design the perfect communication to ensure that no stone is left unturned when it comes to American voters.
According to the USPS, political direct mail is any material mailed for campaign purposes by a registered political candidate, campaign committee, or committee of a political party. You can see more information on the guidelines on their website or just ask us!
We specialize in direct mail programs and we can assist with any type of mailing that your campaign requires from soup to nuts – from consulting, design and printing to our on-site mailing department – saving you time and money when there is a tight deadline. Don’t wait too long! With our help and advance planning, you can be assured that your election mailings meet USPS® standards and will arrive on time to the right people with the right message.
We love data at Mount Vernon. That includes big data, which allows your direct mail pieces to be personalized, and we also love the Data & Marketing Association's (DMA) 2017 report concluding that 90% of people ages 25-34 find direct mail reliable, and 87% like receiving it in their mailbox.
It’s critical to make the design as compelling as possible (we can assist with that as well). Ensure your candidate tells a vivid story with a clear call-to-action, urging voters to head to digital channels for more engagement and to track your ROI. The more channels in which your message appears and engages with voters, the more your candidate will make a lasting impression.
It might sound shocking, but the DMA research also states that about 56% of Americans say receiving mail is a real pleasure, unlike the flood of emails that now invade our inboxes. We know many digital experiences are triggered through paper, and this is the perfect time to test that theory with the 2018 election season quickly approaching!
Contact me to get started now.
Photo: Courtesy of Ethan Hoover of Unsplash.com