Consistent branding builds customer trust and creates loyalty. This is why many companies choose to use branded promotional products like logo wearables, writing materials, trade show giveaways and really, anything else you can think of. I’ve even seen drones adorning company logos given away (and no, unfortunately, I didn’t win one).
There are many benefits of having promotional material on hand. Just to name a few…
Creating loyalty – Customers and prospects will remember your brand long after that trade show or event when they use those branded items over and over. Whether it is a cool pen, the newest phone accessory, or a cleverly designed battery charging stick. This is your chance to get creative! Be sure to tie in that giveaway with your company products and services, or to the event itself to boost retention.
Budget-friendly – Using promotional products as a marketing tool is probably easier on the budget than most people realize. When you consider other methods of advertising, this one is more cost-effective by far. People tend to hold onto these types of gadgets or wearables for months to come, keeping your brand top of mind.
Lead Generation – Promotional products play a major role in generating leads and they potentially have the power to convert visitors to loyal customers. The key is to pick an item that will add value, or fulfill a need the prospect didn’t even know they had. Hint: Including a concise call to action with prospects by encouraging them to visit a landing page can also help you gather useful data.
Easily boost brand visibility – Promotional items can do the marketing for you. With little effort on your part, they provide brand visibility. Sometimes they even get passed onto others (think pens or stress balls). Choosing the right promotional item is important if you want consumers to use them for months to come. Be sure to check out the latest trends when you’re on your quest for the perfect giveaway that is relevant to your business.
At Mount Vernon, we are equipped to operate like an extension of your sales team. Not only do we offer promotional products – basically anything under the sun – but we can also store and fulfill those materials any time you need them. Our digital storefronts ensure that our customers can print (or select something from storage), fulfill and ship their marketing materials with just a few clicks to anywhere in the U.S., or across the world.
Our attention to detail and reporting gives customers peace of mind that promotional items and collateral alike will be delivered correctly and on time, not to mention helping customers to keep a close eye on their inventory.
Sourcing our vast network via RRD, we can provide you with the best solutions and prices. But we know it doesn’t stop there. Our customer service team and sales reps are available with a quick phone call for questions or concerns about your order.
Give us a try the next time your plan calls for promotional items and collateral. We’d love to set up a meeting with you!
Photo by Don Agnello on Unsplash