MAPS ON DEMAND

When it comes to communicating your message, the ability to create a personalized message that speaks to your target audience on a one-to-one basis is a must if you want to stand out from pack.  E-mails wind up ignored or in spam filters, you fast-forward through TV ads and many of us now have satellite radio, with no ads at all.  Personalized direct mail is still the most effective way to speak one-to-one with your audience.

Mount Vernon Printing, in a partnership with MapCreator, now has the ability to create unique variable data maps for direct mail projects.  

You can now target prospects effectively with innovative personalized direct mail.  Mount Vernon and MapCreator provide personalized maps with an individual and effective approach.  All maps are based on address information and each mail piece contains a unique personailzed map.  The shortest route from the recipient to the provider or nearby locations can be highlighted on the map by using dynamic routing.  This powerful display of the individual driving directions offers an exceptionally effective customer communication.

MAPS ON DEMAND FEATURES

PERSONALIZED MAPS

Addresses the business challenge of increasing direct mail response rates. 

• Variable data greatly increases response rates.
• Images are more engaging than text.
• Personalized maps are visually compelling.   

 PERSONALIZATION

Achieved by creating a unique map for each customer.

• Your list of 1,000,000 addresses returns 1,000,000 unique maps.
• Starting point, ending point and route are displayed.
• Text for directions my be added.

 CUSTOMIZATION

Provided to give your project a 'look and feel' to support and reinforce your brand or event.

• Map style, levels of detail, and sizes to suit your message and artwork
• Color and font choices
• Custom location markers

 SEGMENTATION

Capable of using targeted lists to reach specific demographic markets.

• Automatic geo-coding to match starting points with destinations.
• Automatic map scaling for each map based on start and end points.
• Quarterly Navteq data updates ensure maps are up-to-date.