Trying to rejuvenate your physical stores?
One solution is to incorporate proximity marketing techniques – like beacon technology – into your brick-and-mortar stores. Beacons, which are wireless devices that connect with nearby cellphones, can be strategically placed throughout your store to enhance your customers’ shopping experience.
So long as a shopper has your app and has Bluetooth enabled, you can push content and notifications to their device, such as personalized messages, promotions, and discounts.
Some of the world’s largest brands have already incorporated beacon technology into their stores and marketing efforts – such as Macy’s, Starbucks, Target, Pepsi, and Amazon. For example, to provide customers with timely deals and recommendations, Target rolled out beacon technology in 50 of its stores in 2015. Since then, the retailers has further augmented these stores with improved indoor mapping and a news-feed content stream.
Beacon technology empowers retail companies with the ability to communicate with customers at critical moments along their purchase journey. By delivering tailored, hyper-personalized content to users based on their location, you can bolster your in-store shopping experience.
Similar to online shopping, this technology allows your company to leverage previous purchases to make relevant recommendations and offer personalized discounts. As a result, customers feel more engaged and their brand loyalty is increased.
For example, Allrecipes, one of the world’s largest digital food brands, added beacons to Marc’s grocery store, leveraging their app to suggest dinner recipes to shoppers. This addition helped shoppers make purchase decisions and enhanced the customer experience.
Increased likelihood of sales
Per a consumer retail study, 73% of in-store shoppers that received beacon-generated content said they had an increased likelihood of making a purchase. Further, 61% of shoppers said they would do more holiday shopping at locations that offered mobile content and promotions during their in-store visit. Finally, 60% of respondents said they would buy more as a result of personalized content pushes.
Blending offline and online experiences drives customer engagement, which, in turn, increases loyalty and leads to more purchases.
Increased app usage
Beacon technology can increase app usage as well, as customers have to access your app during their visit to take advantage of promotions, discounts, coupons, etc. After installing beacons, retailer Carrefour experienced a 400% increase in app engagement.
Collect critical data
By pairing in-store shopping experiences with digital technology, companies gain another outlet for tracking consumer preferences and purchases. This data can then be repurposed for future campaigns and promotions. For instance, retailers can determine product preferences, coupon popularity, and key traffic hours – and adjust strategies based on results.