The United States Postal Service (USPS) is evolving and changing with the times, just like all of us. It’s now offering customers more digital options. One of these options is a free service called Informed Delivery® which lets you preview your mail and manage your packages that are scheduled to arrive in your mailbox. It’s digital + paper combined. In other words, it has the potential to be really awesome.
How does Informed Delivery work?
A grayscale image (scanned with automated equipment) is delivered to your email inbox with a scan of the front of the letters and cards that will be delivered, allowing you to see what is coming that day. What’s more, you can track packages there too.
The USPS launched this as a pilot program in 2014 and they have recently expanded it to include many zip codes nationally. To see if your address is eligible and to set up an account, go here: informeddelivery.usps.com.
According to the USPS, about 6.3 million accounts have already been created (as of last fall) to take advantage of a mail sneak peek. According to USPS, the response so far has been overwhelmingly positive.
Residents who travel regularly are particularly happy with this service as it allows them to keep close tabs on what mail comes while they are away. Other very satisfied users include those with roommates. Now it doesn’t matter who gets the mail, everyone knows what will be in it.
NOW imagine that you are waiting for a critical piece of mail. For instance, seeing the check you’ve been waiting for is in the mail could impact your schedule that day.
What’s in it for me as a Marketer?
If you happen to be a marketer using direct mail to reach potential customers, this is an extra bonus for you! As more people use this service, more eye balls are guaranteed to see your direct mail piece while they scan their USPS email, converting your paper ad into a digital one.
Think about all of the millennials who are on a device all day. This sneak peek service has the potential to “literally” change how they view mail and the Post Office going forward.
Photo by Mikhail Vasilyev on Unsplash.