Can you believe that inkjet printing has captured half of the digital color print market globally? We can because it is more capable than ever of overcoming many of today’s print manufacturing challenges and it delivers just what our customers need!
As technology progresses, so do customer expectations of a seamless brand experience — this includes personalization in all channels. We know from experience that inkjet technology is the perfect tool to complement an omnichannel approach.
Inkjet technology ensures your communications are agile, and it delivers 100% personalization across an entire page. Brands can maintain a flow of relevant physical communications that complement other channels OR can be integrated with the branded interactions your customers are probably already receiving in the digital channel.
If millennials are part of your target audience, then even more reason to shift your strategy to include personalized print, because 84% of millennials willingly spend time opening and looking through their mail, according to a recent white paper by Xerox.
You are most likely familiar with older print methods, like offset. Consider these advantages of using inkjet technology:
- Print cost-effectively by incorporating customized full-color marketing content even on high volumes
- Improve time-to-market for targeted publications
- Produce high-volume jobs cost-effectively with a shorter lead time
- Transform catalogs from static offset to personalized, revenue-driving communications
- Create large ROI-driving personalized and triggered direct mail campaigns.
While we are on the subject of personalization, it’s hard not to mention the importance of data management and the skills that are needed to support increased personalization. Appropriately managing customer data will help to determine how best to generate customized offers based of off each person’s history and preferences.
Digital technology is probably more versatile than most people know! Consider inkjet for all of your print needs, whether those pieces are books, transactional, commercial print, or catalogs.
Increasingly, customers expect a smooth connection across all their touchpoints. Mount Vernon can help you get there with a deeper level of engagement and value with inkjet technology!
Photo: Courtesy of Xerox