There are plenty of events happening in the world as we move through our daily lives. How are you leveraging these positive events to reach your customers? Consider being creative with current events to keep your company, or brand top of mind. What cues can you take from these to create products, or campaigns that that will resonate with your audience?
As the sales funnel is redefined, it’s important to make sure your marketing is evolving as well. For instance, it was just announced that Pantone is naming a color after the singer-songwriter Prince in honor of his “Purple Rain” hue. The new name will be dubbed the “Love Symbol #2.” This is a great example of how Pantone Color Institute is using pop culture to generate new interest in something that has been around for quite some time.
How about that awesome solar eclipse where so many people took time out of their day to see it first hand? Lots of companies jumped on the eclipse band wagon. Dunkin Donuts created a one-minute video AND provided instructions on how to make an easy DIY pinhole projector using their Munchkins Treat Box to help keep your munchkin’s eyes safe. Smart, right?
Do pancakes look like the moon? Well, to Denny’s they sure did, so the well-known breakfast chain offered customers a $4 all you can eat pancake special on that special day.
You just never know where your next creative product or idea will be coming from when you draw upon the world around you! Need some ideas? We can help you create a creative campaign that will resonate with your customers. Reach out to me.