Blog posts are designed to keep our audience up-to-date on the latest information on the happenings around Mount Vernon, Consolidated Graphics and the printing industry overall. Check back often for updates and browse the different categories for new information.
When it comes to communicating your message, the ability to create a personalized message that speaks to your target audience on a one-to-one basis is a must if you want to stand out from pack. E-mails wind up ignored or in spam filters, you fast-forward through TV ads and many of us now have satellite radio, with no ads at all. Personalized direct mail is still the most effective way to speak one-to-one with your audience.
Mount Vernon Printing, in a partnership with MapCreator, now has the ability to create unique variable data maps for direct mail projects.
You can now target prospects effectively with innovative personalized direct mail. Mount Vernon and MapCreator provide personalized maps with an individual and effective approach. All maps are based on address information and each mail piece contains a unique personailzed map. The shortest route from the recipient to the provider or nearby locations can be highlighted on the map by using dynamic routing. This powerful display of the individual driving directions offers an exceptionally effective customer communication.
PERSONALIZED MAPS
Addresses the business challenge of increasing direct mail response rates.
PERSONALIZATION
Achieved by creating a unique map for each customer.
CUSTOMIZATION
Provided to give your project a 'look and feel' to support and reinforce your brand or event.
SEGMENTATION
Capable of using targeted lists to reach specific demographic markets.
In early 2012, Mount Vernon will be moving to a new home!
Mount Vernon has recently signed a lease on a brand new 48,000 square foot facility located in Laurel, MD. Located in a development called "The Brickyards", this building will be the new home of Mount Vernon for many years to come. Centrally located near 495, 1-95 and the Baltimore-Washington Parkway and the new Inter-County Connector, this location will provide easy access to Mount Vernon from both the D.C. and Baltimore areas. This new facility will also allow for greater operational efficiencies and as a LEED Silver Certified building, will continue our efforts to reduce energy consumption and lessen our impact on the environment.
Check back often as we begin construction and we will update you on the progress.
Welcome to the new and improved Mount Vernon web-site!
Our goal with this site is to introduce you to who we are and what we can do. Here at Mount Vernon, we feel that print is changing. It used to be that a successful printing company simply needed to do a great job putting ink to paper, but as they say, "the times, they are a changing". Now, putting ink to paper is just the first step. Today's successful printing companies have to be "solutions providers", helping our clients achieve their goals through the medium of print. Print communications has become more sophisticated and businesses are looking for ways to lower costs and improve their return on investment. We are now talking about more than the cost of paper and ink, but the total cost of ownership of a printed product. Through such technologies as our WorkSmart Suite™ family of products, we are able to show our customers how to better organize and manage their print spend.
A new website these days would not be complete without a social media component. We believe that social media is a powerful new tool that helps us communicate directly with current and potential customers. In addition to our blog, you will see we have incorporated our Facebook and Twitter pages throughout the website. We encourage you to follow us through these formats for updates on new technologies, interesting tidbits on printing and anything we just find a little interesting!
If you have any questions about the website or what Mount Vernon can offer you, please see the contact page. Enjoy!